You may find numerous websites of your genre on World Wide Web. However, unless you deliver an excellent user experience to your website’s visitors, they will move to the next option in no time. Therefore, you have to be prepared in every possible way to make your customer happy, and eventually, they will make the purchase decision in your favor.
Search Engine Optimization is your hatchway to make it happen. However, if you think that hiring SEO Services India is the only way to optimize your website for the search result, you are missing something. To become a website completely compatible with SEO, it must be user-friendly. Google, the search engine giant, pays huge importance to the customers’ experience.
Find the connection between SEO and Customer Experience (CX):
If you check the recent updates of Google, you may find that the intention of the SEO industry is moving towards privacy-first.
The Core Web Vitals includes the page experience of Google update. Different factors like loading time of the website, level of interaction, and responsive capabilities have become quite important to rank a website. It is a clear indication that Google is focusing on increased User Experience. They also consider how smoothly a user gets all the required information from the website (like the minimum number of clicks or less waiting time).
Google is also slowly targeting to get rid of third-party cookies to protect the users’ privacy. So shortly, users don’t need to worry about tracking their activities on the internet.
So, the customer experience and SEO are quite co-relate and depend on each other.
Secrets to Gain Better Customer Experience For Your Website:
A responsive website is a necessity:
Gone are the days when you thought that developing a responsive website was a luxury. It has to be responsive if you have a website; otherwise, there is no use. You must not want that your customers have a troubling experience while viewing the website. For example, they may click on the wrong link or be unable to read the text.
Apart from that, mobile indexing is another important factor in Google ranking. The number of mobile users has already exceeded desktop users. In the present time, as people log in from different types and sizes of devices, your website must have the flexibility to fit in all sizes of the screen perfectly.
In a nutshell, you have to build a responsive website not only for your customers but also for search engine ranking.
Increase Site Loading Speed:
As per the latest survey on users’ behavior on the internet, the waiting time (or you may say patience) of the netizens has been decreased drastically. This is because they never waste their time on a slow-loading website and instantly click on the next option.
SEO’s two important ranking aspects are the bounce rate and session durations. And these two factors are directly related to loading time. So, you have to take every possible step to boost up the website’s speed to load on any browser.
Here are a few tips that will help you in this regard:
- Image Optimization: Images are quite an important part of any website. They are the key attraction point for the visitors of the website. To gain an advantage, you need to know every trick on the internet for image optimization. You have to ensure that they have faster loading time with relevant and SEO-friendly tags. The image size should be good enough for viewing without making the website heavy. You can use different image compression tools for this purpose. You need to add the right alt text with proper keywords to get the maximum result.
- Browser Caching: When any user visits a website, the server will quickly download a few things or cache files to load the next session. To get the benefit, you need to enable caching for the returning visitors. Many plugins will help you with this purpose.
- Get Rid Of Unnecessary Plugins: Though plugins are useful for the website, too many can spoil the sports. In addition, unnecessary plugins can slow down the website’s loading speed. So, removing them will help it to load faster.
Content Is King:
Across the world, people use the internet to get information or do research on certain things. So, the value of engaging, informative, and relevant content is always high. When your website has informative content on anything with related keywords, it only strengthens the SEO potential.
You need to find out the exact keywords your target customers are using. Then you need to write relevant content to get the exact required information.
High-Quality Backlinking:
To prove the website’s relevance and gain authenticity, you need to connect your website to other pages of the same subject on the internet. You can interlink other pages of the same website or from external sites.
The internal linking is useful for the people to understand how they are connected and relevant to each other. External linking is the most trusted way to establish authority over the subject. It will help your customers to find the information they are looking for.
The Finishing Touch
When you own a website, you need to treat your customers well, irrespective of its subject or industry. Without happy customers, you will not gain the advantage in SERP. Satisfied customers visit the website frequently to do the transaction. The search engine pays attention to customer experience and ranks the website accordingly.
So, it is high time to align your SEO tactics with customer experience to gain maximum visibility and drive more traffic and return buyers to your website. So, hire the SEO Service India that follows all these rules to create a better user experience.
