Statistics by the World show that billions of tourists spent at least one night abroad every year. In this situation, Hotel and resort is one of the most searchable terms in the Google or another search engine by tourists.
Mostly people do a proper search on the web, before planning to spend holiday and vacations. They search comfortable and affordable hotel or resorts as per the needs and budget.
So, it’s very difficult to grow your business on web, when thousands competitors are offering same services as you.
In this situation, it is necessary for the business owners to promote your business on the internet as per the customer’s need. For this, you need to optimize your business website as per the customers’ requirement to get the desired results.
By doing right Search Engine Optimization (SEO), you can display your resort on the first page in Google. Now question arises, which SEO strategies will help to promote the Resorts business online?
Here are some useful SEO Strategies for hotel and resorts business that you can apply:-
Local Business Listing:
List your business with proper NAP (Name, Address and Phone) on the top local directories and map directories also. Google My Business is one of the most reliable local business listing directory today. Here is the list of few directories, where you can list your hotel or resorts business.
Social Media Optimization & Presence:
Properly optimize your website’s social media by using social sharing button, by which website’s visitors can share your website with your friends and social media also. Also, properly optimize social media Meta tags like title and description.
Make your business profiles on top social media platforms like Facebook, Twitter, LinkedIn, and etc. and post news and other information relevant to your services on a regular basis.
Optimize Schema Markups:
Use different Schema markups like Local Schema, Hotel & Resort Schema, Review and rating schema and more schemas. It will help to enhance your business results in the search engine.
Go For Content Optimization:
Content is the king in SEO industry to make your business visible on Google search 1st page.
For hotel and resort business, you need to write content on guest and tourist experiences.
You should create content around below mentioned topics such as:-
- Upcoming holiday and vacations
- Beautiful views near your resort
- Fan activities and adventures near your hotel and resort
- Best food, BBQ and restaurants near hotel and resort
- Resort facilities and services
- Use positive customer’s feedbacks!
Hope, above mentioned strategies will help you to make strong visibility of your hotel and resorts business online.
You can hire an SEO Expert agency, and get the right solution to promote your hotel & resorts or other business in the digital marketing competition world.
You should also read this – ways-to-get-success-in-business-and-avoid-failure
